Intellectual Property

42+ Patents
100+ Trademarks
40 Design Registrations
IP secured across 44 countries and 6 continents.

 It was important that we built not only a portfolio of products that were unique and highly competitive, but also that incorporated critical features that were proprietary and able to secure various levels and “fences” of IP protection. As seasoned product developers we understand the value in securing IP, whilst also balancing this with a pragmatic approach of protecting the product in the marketplace. Over the years we have found that a multilayered and multi-disciplined approach to IP Protection is the most effective, and that has been our approach with every product under the greater Venlo portfolio.

It is our intention to continue to build a strong IP portfolio over the years ahead by combining world class design with commercially viable product development, utilising the latest technologies and processes available, and where such technologies don’t exist, we will develop them.

As mentioned above, we have a very practical approach to IP and do not believe that a huge stable of expensive Patents alone is the best form of protection. There is no doubt that despite our broad portfolio of IP, our strongest form of protection is our first mover advantage in the marketplace coupled with our lean and highly scalable model. We have already established ourselves as the first global supplier of prefabricated concrete plunge pools in Plungie, the worlds highest selling recovery board in TRED, the fastest growing foundation product in TuffBlock and various other examples. This coupled with our superior designs and unrivalled manufacturing capability, positions Venlo’s businesses to take significant market share before any of our competitors could effectively scale. In addition to this the innovative design, our IP and exclusive partnerships, simply means any potential competition is starting from a very disadvantaged position in design, technology and manufacturing cost base.